Your business has a great website. That’s fantastic. But does it have a blog? What is the difference between a business blog and website?
The business website is where you offer your core services. For example, if you are running an online booking/reservation business, the website is where customers come to make their bookings/reservations.On the other hand, the blog is where you publish travel guides and other related content.
Here are 3 reasons why a blog is essential to your business growth.
1. Increased Traffic
Several marketing statistics have shown that companies which blog regularly receive more traffic and leads than those without blogs. In fact, B2B marketers who use blogs generate 67% more leads with 97% more inbound links. More traffic means more leads which means more sales. You are also likely to get new customers and expand your customer base when you blog regularly.
2. Great Way to Communicate with Customers
You may have a support team to tackle customer inquiries. However, that in itself is not enough to help you communicate and better understand their needs. A business blog gives you an opportunity to interact with your customers in a way that makes them feel involved and appreciated.
This way, you can build healthy relationships and tailor your services to fit their needs more accurately. This is unlike solely using your website where communication is largely one-way and most customer questions are not fully answered.
3. A Business Blog Will Position You as an Authority
Customers trust businesses that understand what they are doing. One way to show them that you know your business and are ready to deliver is by publishing quality and informative content.
This way, people will start seeing you as an authority in your niche. As a result, they are more likely to use your products or services and, therefore, increase your sales.
There are a lot of benefits a blog can bring to your business. The three discussed above are the most vital. In a nutshell, a business blog will help boost traffic and leads to your site, provide a way for you to better communicate and interact with your customers and position you ahead of the competition by increasing your credibility and authority.
What are you waiting for? Now is the perfect time to create a blog for your business.